In an exciting collaboration, Avert and Hornet, one of the world’s premier gay social networking platforms, have joined forces to develop a series of targeted information campaigns for gay and bisexual men in the US, UK, and Canada.
With all the changes in HIV prevention and treatment over the last few years, safe sex can mean something quite different from what it used to. Which is why we teamed up with Hornet, to guide men through everything they need to know about sexual health and HIV.
The video series (so far!)
Let's talk about sex
In our first video, Let’s talk about sex, we unpicked the jargon around ‘safer sex’ for gay men, giving guys the knowledge to make choices that make sense for them, keep them healthy, and give them the freedom to have fun.
5 reasons to test for HIV (again)
Next up was our 5 reasons to test for HIV again video, where we focused on the importance of retesting. We ran through some of the things people might not know about HIV testing and why it’s important to do it regularly.
Getting real about sex without condoms
In our third video, Getting real about sex without a condom, we explored gay men’s attitudes to condoms and the stigma surrounding raw sex. Getting the facts out there on HIV prevention methods, so guys understand their options and aren’t judged for their choices.
Alongside the campaigns, we also launched a new gay health hub bringing together relevant resources from across Avert.org.
Reach and engagement
We launched the first video in our Gay Health series in March 2018, on Avert.org and across our social media channels, with the subsequent two following later that year in July and December. Through online promotion, the series has reached hundreds of thousands of men in the US, UK, and Canada.
So far on Facebook, the videos have:
- reached over 280,000 people
- had engagement from over 110,00 people
- been watched over 35,000 times (watching 50% or more)
Going forward we will be developing more videos in collaboration with Hornet, so stay tuned!
Photo credit: ©Drazen_/iStock. Images used on this site are for illustrative purposes only. They do not imply any health status or behaviour on the part of the people in the photo.