All Avert’s work aims to empower people with the knowledge, skills and tools they need to take control of their own health and make informed choices.
The ultimate goal of our work is to reduce new HIV infections and improve the lives of people affected by HIV and AIDS. We focus on four work areas to achieve this.
1. We promote knowledge and education on HIV
Our informatio n and education website Avert.org is our primary global platform, with a dedicated UK-based editorial team working to continually update the site, alongside support from a global network of HIV experts.
Our social media channels have been developed as an integrated part of our online presence and a source of informative, educational content in their own right.
Promoting knowledge on HIV also sits at the heart of our work with NGO partners in Southern Africa.
2. We harness innovation to reach those that need to know
We work with a range of partners across digital health and innovation, as well as with key affected populations and those working in the hardest hit locations.
Through these partnerships we are collaborating on new ways to use digital communications to reach most at risk populations and developing new targeted content that will address the gaps in their current knowledge. We also support innovation among our NGO partners, trialling and investing in new approaches to their outreach and service delivery.
3. We support civil society responses that inform and empower people in some of the most affected countries in sub-Saharan Africa
Areas of work we support through our NGO partners include youth engagement, HIV testing, improving linkages between HIV and other services, and primary
HIV prevention information and education.
4. We challenge stigma and other barriers holding back the HIV response as part of all our work
This includes collaboration on programme design and implementation with our NGO partners to address barriers, and engagement with key civil society networks and organisations that can advocate for change – including through sharing evidence and learning from our work on the ground.
We use our digital platforms to challenge and educate on stigma and other cultural, legal and social barriers – mainstreaming messages through all our digital content as well as through specific online awareness campaigns on Avert.org and social media.
Find out more about the impact of our work in these four areas.
Photo credit: ©Corrie Wingate for Avert. Images used on this site are for illustrative purposes only. They do not imply any health status or behaviour on the part of the people in the photo.