AVERT.org – a new site for the digital generation
Welcome to the refreshed and new-look AVERT.org. Nearly a year in the making, AVERT’s award-winning information is now even more accessible and user-friendly – designed with those who use it most in mind.
AVERT has a long history of providing HIV and sexual health information to those who need it all over the world. Sarah Hand, AVERT’s CEO says: “It was important for us to continue this tradition in the digital era. This was the major motivation behind the complete rethink and refresh of all the content and design on AVERT.org.”
Over the course of the year, AVERT spoke with people who used the site, as well as to peers in other HIV organisations. The discussions helped to inform how content was written and presented. The use of accessible language, emotive imagery and informative infographics played a key role in improving user experience on AVERT.org.
The site is now split into two distinct sections to recognise the needs of people looking for information for their own health (public) and people searching for work or studies (professionals). Defining the audiences in this way helped AVERT to deliver information more succinctly.
Crucially, AVERT.org is now also mobile and tablet friendly. Well over half of the people who accessed the site last year did so on a mobile. It was important for us to ensure that all our information could be accessed quickly and privately on smaller devices.
Sarah Hand continues: “At AVERT, we believe in the power of HIV and AIDS education to transform lives. Each year millions of people in more than 180 countries access AVERT.org. This means that every word we write and graphic we create has the potential to change the lives of those at risk of, or affected by, HIV.”