We believe digital communication provides new opportunities to reach people who are most at-risk with tailored information on HIV and sexual health.
Our most significant recent investment was our Young Voices project. This brought together young people from across Southern Africa to co-create new materials on HIV and sexual health for young people aged 15–24.
During the first six months after launch in July 2018, over 122,000 young people (over 60% female) have watched the animations, and there were over 315,000 engagements on social media (shares, comments and reactions). We can see that young people are really engaging with the materials from their responses - commenting, joking with and advising the animated characters as if they were real.
We have also collaborated with Hornet, one of the premier social networking apps for gay and bisexual men, to develop a series of targeted information campaigns for men in the US, UK and Canada. We launched the first campaign in March 2018 on the new language of HIV status in an era of PrEP and U=U (Undetectable = Untransmittable).
Further campaigns on regular HIV testing, and condoms and sex were launched in July and December 2018. Alongside the campaigns we launched a new gay health hub bringing together relevant resources from across Avert.org.