You are here

Challenging barriers and changing norms

Community march at AIDS conference (AIDS 2018)

Progress on preventing and treating HIV is held back by many barriers. These include issues such as stigmatisation of HIV, unequal power relations between men and women, and laws that undermine human rights, such as laws criminalising homosexuality.

We believe no person should experience stigma or discrimination, and we address HIV stigma, homophobia and gendered attitudes through our website and social media – by engaging and challenging our audience through posts and comments on Facebook, by publishing personal stories on that encourage empathy and understanding, and through our news coverage of these issues.

Our personal stories were read over 297,000 times during 2017-18, while over 20% of content on Facebook related specifically to LGBT, stigma and gender inequality issues.

Personal stories read over 297k times

We worked with a number of civil society networks during 2017-18 to share the impact and evidence of what is working and engage new audiences in HIV information and education. For example, we joined the Undetectable = Untransmittable (U=U) campaign which aims to get the message out loud and clear that people living with HIV with an undetectable viral load cannot pass on HIV to others.

We reflected the U=U messaging across and our social media channels, helping to promote the scientific validity of the message, update perceptions around HIV, and reduce HIV-related stigma.


Photo credit: ©Matthijs Immink. Images used on this site are for illustrative purposes only. They do not imply any health status or behaviour on the part of the people in the photo.

Last updated:
22 February 2019