Avert's 2017-21 strategy sets out four priority responses for us. Response 2 is to harness innovation to reach those that need to know. The result of this work is that most at risk populations can access targeted HIV information.
Not enough progress is being made to drive down new infections, particularly in groups most at risk of HIV. We believe innovation and digital together provide new opportunities to reach these groups in the places that matter most.
Harnessing innovation to reach those who need to know, in the locations that matter, is a key part of our new 2017-21 strategy Investing for Impact.
One example of new work in this area we are currently working on is a multi-country project to co-create new information materials for young people in Southern Africa – bringing together 18-24 year olds from Zambia, Zimbabwe, Malawi, South Africa and Lesotho both in person and through social media. Participants will be involved in every step of the process, working together in person, through Whatsapp and on Facebook – with the resulting materials promoted in their communities in all five countries. Come back soon to find out more about this project.
We will be updating this page regularly with more about the work we are doing to harness innovation. For example, developing new targeted digital content and spaces for most at risk populations; new partnerships to reach most at risk young men who have sex with men, and young women in sub-Saharan Africa; and work with our NGO partners to look for innovative ideas to increase their reach and effectiveness.
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